The UK has always been a nation of animal lovers, but in recent years, pet ownership has reached new heights. With more dogs than ever in British households, the demand for reliable, professional care is booming. This has created a golden opportunity for those considering a career in dog walking or pet sitting while raising the bar in terms of what dog owners expect from the people they trust with their pets.
Rising Dog Ownership in the UK
As of 2024, the UK is home to around 10.6 million dogs, with 28% of adults owning at least one. Some reports even place the figure higher with up to 13.5 million dogs, with over a third of households now owning one. In London, almost half of households (46%) have a dog, showing just how widespread canine companionship has become.
Much of this surge can be traced back to the pandemic, when over 3 million households across the UK acquired a pet. Fast forward to today, and those dogs are growing up in households where owners are busier than ever. This is making qualified dog walkers and pet sitters an essential part of daily life.
Why the Demand for Dog Walkers Is Growing
The UK pet care industry is now worth £8.6 billion and projected to rise to £13.8 billion by 2033. A significant portion of this growth is driven by services like dog walking and pet sitting.
Owners know dogs need more than love; they need consistent exercise and stimulation. On average, dogs in the UK are walked six times a week, for around 48 minutes per walk. But with long commutes and busy work schedules, many owners struggle to meet those needs.
Research shows under-exercised dogs are up to six times more likely to develop serious health issues, including canine dementia. This makes hiring a professional dog walker more than a luxury, it’s often a necessity.
What Dog Owners Want from Professionals
Today’s pet owners are more discerning. According to The Guardian, they are actively seeking professionals who can demonstrate:
- Public liability insurance for peace of mind.
- DBS checks to prove trustworthiness.
- Professional training and licensing to show credibility.
- Strong recommendations from vets, neighbours, or online reviews.
Beyond qualifications, owners value communication. They want sitters and walkers who provide handovers, regular updates, and reassurance that their dog’s individual needs are understood. This is where pet sitting training and dog walking qualifications make a real difference.
Rising Costs and Behavioural Challenges
With doggy daycare in some cities costing up to £250 per night, many owners are turning to individual walkers and sitters for a more affordable and personal option.
At the same time, post-pandemic behavioural issues such as separation anxiety and nervousness have increased. Owners need walkers and sitters who are knowledgeable about canine behaviour and welfare which is something that training and qualifications can provide.
Why Qualifications Matter
In a growing and competitive market, being qualified sets you apart. Having a regulated dog walking qualification in the UK or recognised pet sitting training shows clients that you’re serious, professional, and committed to high standards.
The difference between being “just another dog walker” and being the go-to professional often comes down to credibility.
Seize the Opportunity
The UK’s pet care industry is thriving, and the need for qualified dog walkers and pet sitters has never been greater. But with opportunity comes responsibility. Owners want more than just someone to turn up, they want trained professionals who deliver safety, reliability, and peace of mind.
👉 At Critters Academy, we’re opening enrolment for our Dog Walking and Pet Sitting for Professionals course on 1st September. Delivered fully online, this regulated qualification will give you the skills, knowledge, and credibility to succeed in one of the UK’s fastest-growing industries, subscribe to be the first to find out more.